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What makes us different
Move after move, with all the wooden and upholstered bed frames along the way, I quickly learned the importance of surrounding yourself with everyday pieces that bring beauty and ease. What began as an idea that challenged the status quo—and a fast-growing Etsy storefront—became a community of adventurous early adopters and comfort enthusiasts. We all aspired for something more than heavy, sharp-cornered, impractical furniture. Because why settle when settling in?
SoftFrame® Designs transcends traditional homewares with sensibility, functionality, and versatility. We believe in making dreamscapes a reality with ultra-soft, meticulously crafted bed frames designed with 360 degrees of only soft surfaces to put you—and your toes and shins—at ease. Inspired by being a moment of softness in your day, we’re on a mission to reinvent the little things that make a big difference.
I hope you love it.
– Heidi Petzold, Founder
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Our Promise
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Premium Quality Materials
Handcrafted in California with 100% CertiPUR-US® certified foam, the highest-quality foam in the industry, and finished with resilient, soft-touch fabrics for years of enjoyment.
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Effortless Set Up
Our all-cushioned bed sets are lightweight and arrive completely assembled—no movers or tools required. Just slide the bed frame over your box spring for an easy set up, allowing you to focus on turning your space into a cozy retreat.
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Elevated Aesthetic
The all-cushioned design of this bed showcases a sumptuous softness that visually elevates your bedroom, making it a centerpiece of style and comfort.
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Better by Design
The patented, lightweight design uses foam instead of wood, helping preserve forests and reduce transportation emissions from production to delivery—offering a more conscious choice for your home.
Our Values
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Ushering In A New Era of Bed Frames
Revolutionizing bedroom spaces with our all-cushioned designs. Enjoy unmatched comfort and timeless style for years to come as we redefine what it means to live beautifully and at ease.
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Dedicated to You
We prioritize customer experience, ensuring every interaction is personal, thoughtful, and designed to delight.
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Lasting Excellence
Making products that stand the test of time, combining meticulous craftsmanship with high-quality materials for dependable performance.
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Eco-Conscious Choices
We embrace sustainable practices in every aspect of our process, ensuring our products are not only beautiful but also kinder to the planet.
Shop our Best Sellers
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Ultra Bed Set: Bed Frame and Headboard | White
Rated 4.9 out of 5 stars334 ReviewsRegular price From $899.99Sale price From $899.99 Regular priceUnit price per$899.99 -
Luna Bed Set: Bed Frame + Headboard | White
Rated 4.8 out of 5 stars98 ReviewsRegular price From $879.99Sale price From $879.99 Regular priceUnit price per$879.99 -
Kids Luna Bed Set: Bed Frame and Headboard Set | Cotton Candy
Rated 4.8 out of 5 stars98 ReviewsRegular price From $779.99Sale price From $779.99 Regular priceUnit price per$779.99 -
Round Bolster Pillow
Rated 5.0 out of 5 stars148 ReviewsRegular price From $149.99Sale price From $149.99 Regular priceUnit price per$149.99
SoftFrame Designs Blog
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Why All-Cushioned Bed Frames Are the Safest Cho...
Every parent knows the sound. A sudden thump from the kids’ room, followed by silence, then tears. Most of the time, it’s just a bump – but sometimes it’s worse....
Why All-Cushioned Bed Frames Are the Safest Cho...
Every parent knows the sound. A sudden thump from the kids’ room, followed by silence, then tears. Most of the time, it’s just a bump – but sometimes it’s worse....
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The Return of Low Beds: Why Minimalist Sleep Sp...
Minimalism is all about simplicity, functionality, and a "less is more" approach to creating spaces that are uncluttered and intentional. That mindset is integral to our success at SoftFrame Designs. ...
The Return of Low Beds: Why Minimalist Sleep Sp...
Minimalism is all about simplicity, functionality, and a "less is more" approach to creating spaces that are uncluttered and intentional. That mindset is integral to our success at SoftFrame Designs. ...
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Reimagining Upholstered Bed Frames: The First 3...
Born of Heidi’s personal experiences—constant moves with heavy and impractical furniture—she knew there was a better alternative to bulky, sharp-cornered bed frames that often assail shins and toes, traumatizing sleep-goers...
Reimagining Upholstered Bed Frames: The First 3...
Born of Heidi’s personal experiences—constant moves with heavy and impractical furniture—she knew there was a better alternative to bulky, sharp-cornered bed frames that often assail shins and toes, traumatizing sleep-goers...
