Heidi's love for streamlined aesthetics is an innate part of her creative nature–and as a child of a traveling nurse, she fully embraced the adventurous spirit of relocation. As she adapted to new environments, she developed a deep appreciation for minimalism.

When her adventures brought her to Los Angeles, Heidi quickly found that the standard bed setup was less than ideal for a smaller city apartment. The bulky wood frames and sharp corners seemed to inevitably lead to stubbed toes and annoyingly bruised shins. She thought there had to be a softer, more protective option that also reflected her aesthetic sensibilities.

Inspiration struck when Heidi discovered the versatility of foam at a local shop. She dove into researching and developing prototypes before crafting cushioned, fabric-wrapped foam bed frames in funky colors and patterns. With their soft, round edges and modern lines, these revolutionary frames answered her dreams for a minimalist, cocoon-like retreat.

Heidi began by selling her handcrafted bed frames on Etsy, where her creations quickly gained a devoted following. Thanks to the love and support of her Etsy customers, Heidi took the leap and launched her own website. Heidi is forever grateful to her Etsy roots and the incredible customers who have been the driving force behind her success.

Over a decade later, SoftFrame® Designs has reinvented the traditional bed frame by replacing harsh wood with a cushioned, all-foam construction that prioritizes beauty, comfort, and safety. We're here to help you embrace cozier living and discover the restorative powers of intentional self-care. Because you deserve it.

No matter your lifestyle, our SoftFrame™ Designs bed frames adapt to your unique needs while complementing your aesthetic. They’re truly better by design.