About SoftFrame Designs

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What makes us different
Move after move, with all the wooden and upholstered bed frames along the way, I quickly learned the importance of surrounding yourself with everyday pieces that bring beauty and ease. What began as an idea that challenged the status quo—and a fast-growing Etsy storefront—became a community of adventurous early adopters and comfort enthusiasts. We all aspired for something more than heavy, sharp-cornered, impractical furniture. Because why settle when settling in?
SoftFrame® Designs transcends traditional homewares with sensibility, functionality, and versatility. We believe in making dreamscapes a reality with ultra-soft, meticulously crafted bed frames designed with 360 degrees of only soft surfaces to put you—and your toes and shins—at ease. Inspired by being a moment of softness in your day, we’re on a mission to reinvent the little things that make a big difference.
I hope you love it.
– Heidi Petzold, Founder

Our Promise

Premium Quality Materials
Handcrafted in California with 100% CertiPUR-US® foam, the highest-quality foam in the industry, and finished with resilient, soft-touch fabrics for years of enjoyment.
Effortless Set Up
Our all-cushioned bed sets are lightweight and arrive completely assembled—no movers or tools required. Just slide the bed frame over your box-spring for an easy set up, allowing you to focus on turning your space into a cozy retreat.
Elevated Aesthetic
The all-cushioned design of this bed showcases a sumptuous softness that visually elevates your bedroom, making it a centerpiece of style and comfort.
Better by Design
The patented, lightweight design uses foam instead of wood, helping preserve forests and reduce transportation emissions from production to delivery—offering a more conscious choice for your home.

Ushering In A New Era of Bed Frames
Revolutionizing bedroom spaces with our all-cushioned designs. Enjoy unmatched comfort and timeless style for years to come as we redefine what it means to live beautifully and at ease.
Dedicated to You
We prioritize customer experience, ensuring every interaction is personal, thoughtful, and designed to delight.
Lasting Excellence
Making products that stand the test of time, combining meticulous craftsmanship with high-quality materials for dependable performance.
Eco-Conscious Choices
We embrace sustainable practices in every aspect of our process, ensuring our products are not only beautiful but also kinder to the planet.

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