Most retail chains open between 5 and 6 AM on Black Friday. We’ve all seen what follows: shoppers rushing through doors like they’re competing to board a lifeboat off the Titanic. Arguments breaking out between determined deal-seekers who have had their eyes on the same discount for weeks. It’s either an operatic masterpiece or an unavoidable opportunity, depending on how much you value a good deal.
Thankfully, you won’t have to carry your SoftFrame bed frame across a parking lot or wrestle it from a stranger’s hands. Our sale happens online, and there’s room for everyone in line who wants a place for us in their home.
At SoftFrame, we’re big fans of alliteration. It’s not just Black Friday for us. It’s Bed Frame Black Friday. Our Black Friday bed frame sale is popular for a reason. Whether you’re shopping for yourself, your partner, your child, or a friend, home decor gift ideas can start to feel repetitive, especially during the holidays.
Don’t be the fifth person to get your mom a cookbook. Be the first to get her a SoftFrame bed. Our holiday home gifts stand out because they’re functional and built to last. It would be nearly impossible to unbox a SoftFrame bed and hear someone say, “Well, it’s the thought that counts.”
When you give a SoftFrame bed set, you’re not just giving a bed frame. You’re giving comfort, design, and the kind of everyday luxury that turns a home into a retreat.
Three Ways You Can’t Go Wrong
The Ultra
The Ultra Bed Frame is our most popular design. It’s made with 5-inch thick CertiPUR-US® certified foam, making it our most plush collection. If your goal is to shop for someone with luxurious taste, this is the way to go. Nothing says refinement like our all-cushioned, upholstered bed frames. They’re a bestseller for a reason.
Consider taking your gift to the next level by selecting our Teddy Fabric, which offers a classic bouclé texture distinguished by looped yarn. It feels as good as it looks, creating a soft yet elevated look that transforms any space.
The Classic
The Classic Bed Frame is a minimalist’s dream. This is our most space-savvy design, using 2.5-inch thick CertiPUR-US® certified foam. If your goal is to shop for someone who likes to keep things simple and timeless, this is it. Classic never goes out of style, and as your loved one might say years down the line as they relax in their bed: if it ain’t broke, don’t fix it.
Classic doesn’t mean boring. Consider adding character with our Vegan Cowhide Fabric. Many people associate classic with neutral shades, and while that’s an option, elegance can also come through texture and pattern. Our cowhide print brings a sense of personality while still blending seamlessly with modern interiors.
The Luna
The Luna Bed Frame offers a bold, curvaceous design that contrasts the angles of our Classic and Ultra styles. Using 3.5-inch thick CertiPUR-US® certified foam, this style falls right in the middle when it comes to size and softness. That being said, it is not to be overlooked or neglected. We reject the idea of middle child syndrome when it comes to our Luna bed frame. Every sibling has its charm, but the Luna in particular stands out for its well-rounded, soft-around-the-edges feel. It’s perfect for someone who appreciates balance and wants a design that feels both sculptural and inviting.
Interior designers are predicting that tone-on-tone bedroom palettes will be trending for 2026. If you’re shopping for someone who likes to stay ahead of the curve, the Luna Bed Frame in our Cotton Candy Fabric is a strong choice. Pair it with a matching Luna Headboard in Cotton Candy for a cohesive, design-forward look.
The History of Black Friday
Not many people know that Black Friday began in the mid-20th century as a term used by Philadelphia police to describe the traffic and chaos that followed Thanksgiving. Crowds filled the city for holiday shopping and football games, causing gridlock and commotion. By the 1980s, retailers reframed the day as a positive milestone, when businesses would “go into the black,” meaning their profits finally exceeded expenses for the year.
From that point forward, Black Friday became a national tradition. Advertisements, doorbusters, and early-morning openings turned it into a spectacle that kicked off the holiday season. Over time, the excitement expanded online. Cyber Monday was introduced in 2005, giving shoppers the option to stay home and still take advantage of deals.
Today, many brands start promotions even earlier. For shoppers, this shift offers more flexibility and less stress. What was once a single day of post-Thanksgiving frenzy has evolved into a month-long celebration of savings and intentional buying. Millions look forward to these sales every year, and we take pride in being part of that excitement and longing. It matters to us that people consider our products when thinking about what they feel is worth waiting for.
A Gift Beyond A Bed Frame
Want to gift a SoftFrame bed but unsure which design or color your loved one might prefer? You’re in luck. We offer SoftFrame Gift Cards in denominations from $50 to $1000. They allow you to be thoughtful without being uncertain. It’s the kind of gift that feels both personal and practical.
A gift card gives your recipient the joy of choice while letting you specify that you wanted them to have something special for their home. It also ensures that no matter their space or style, they’ll end up with something they love.
Home decor gifts often carry a special kind of meaning. They say, “I care about your peace and comfort.” Unlike smaller items that get tucked away, furniture becomes part of someone’s daily rhythm. A SoftFrame bed frame can redefine a room and the way someone experiences their space.
People are spending more time at home these days, so thoughtful upgrades can make a noticeable difference. Instead of buying items that may not last past December, a gift card allows your loved one to invest in something durable and beautiful. Every SoftFrame bed frame is designed to combine comfort with craftsmanship, so the person receiving it feels cared for long after the holidays end.
Design Meets Function
One of the reasons our customers keep coming back is the balance between design and practicality. Our beds aren’t just visually appealing; they’re easy to assemble, lightweight, and designed for modern living. You don’t need tools or complicated instructions to set them up. The foam-based structure protects walls and toes alike, creating a soft, seamless look that’s both stylish and safe.
This simplicity makes SoftFrame an ideal gift for people who recently moved, redecorated, or started a new chapter in life. It’s also a great choice for anyone looking to update their space without replacing all their furniture. A bed frame can transform the look of a bedroom faster than almost any other piece.
Gifting a SoftFrame bed can also be deeply personal, especially if you’re deciding on a size that fits your child’s first grown-up bedroom. It’s a gift that evolves with them.
Comfort That Lasts Beyond the Holidays
Black Friday shopping often focuses on quick deals and instant gratification, but the best gifts are those that continue to bring value. A SoftFrame bed frame is more than a purchase; it’s an investment in comfort, design, and peace of mind. Whether you’re curling up with a book, binge-watching a series, or simply catching up on rest, your surroundings influence how you feel.
That’s why we encourage you to think of gifting differently this year. Choose something meaningful, made to last, and designed to enhance daily life. The holidays come and go, but a thoughtfully designed bedroom stays with you through every season.