• It’s Hygge Life Scaled Up

  • Best “No-Assembly” Cloud Bed

  • Best For A Quick Update

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What Makes us different

Our story began with one simple idea: bed frames shouldn't hurt. Today, that idea has become a frame unlike any other—fully cushioned on every side, thoughtfully designed to prevent painful bumps, and simple to set up in minutes. It’s a bed frame built for how people really live.

I hope you love it.
—Heidi Petzold, Founder

Better by Design

  • Three swatches of fabric in white, beige, and boucle light brown

    Premium Quality Materials

    Handcrafted in California and finished in resilient, soft-touch fabrics designed for everyday life, each SoftFrame® bed is made with 100% CertiPUR-US® certified foam for lasting structure and comfort.

  • Woman in a bedroom setting up a soft, modern beige bed in a minimalistic room | SoftFrame Designs

    Effortless Setup

    Our all-cushioned bed frames and headboards are lightweight and arrive completely assembled. No movers or tools required. Simply slide the bed frame over your box spring for an easy set up and enjoy.

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    Say Goodbye to Stubbed Toes, Forever

    Our patented, lightweight design uses foam instead of wood, surrounding your bed with only soft surfaces.

  • Woman reading to two children on a bed in a bedroom while surrounded by an all cushioned bed frame | SoftFrame Designs

    For The Whole Family

    The all-cushioned design of this bed showcases a sumptuous softness that visually elevates your bedroom, making it a centerpiece of style and comfort.
tan bed frame in a bedroom with large windows and plants | Ultra Set, Queen, Sahara| SoftFrame Designs
We Keep Trees in The Forest

Better design means less waste... and a lighter footprint.

We believe thoughtful design should leave a lighter mark.
By intentionally crafting a product that doesn’t rely on wood, we’ve reduced our environmental footprint from the very beginning.

Each piece is made to last, using durable, responsibly chosen materials that stand the test of time. From mindful production to recyclable packaging, every decision reflects our commitment to creating beauty that respects the planet.

Logo for 'Proud Supporter of OneTreePlanted 2026' with a tree icon.

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Our Values

We’re proud to do things a little differently.

Ushering In A New Era of Bed Frames

Unmatched ease, comfort, and timeless style for years to come.

Lasting Excellence

Making products that stand the test of time, combining meticulous craftsmanship with high-quality materials for dependable performance.

Eco-Conscious Choices

We embrace sustainable practices in every aspect of our process, ensuring our products are not only beautiful but also kinder to the planet.

Dedicated to You

We prioritize customer experience, ensuring every interaction is personal, thoughtful, and designed to delight.