SoftFrame is a woman owned and run e-commerce company revolutionizing the market for bed frames.

Our patent pending 1-Piece upholstered foam bed-frames allows you to style your bed with a functional design that is highly cushioned and protective (no hard surfaces), lightweight and easy to set up. Offering an affordable, stylish and convenient solution for individuals, couples, families and pet owners.

We're a small, entrepreneurial team with big ambitions. We have a strong brand, established traction, and an amazing team fueling our steady growth. This is an opportunity to participate in a rapidly growing e-commerce startup at a very exciting time in the company’s development.

Our Values:

  • Be Appreciative – Treat each other, our space, and our community with the utmost respect. Listen to each other, hear our customers.
  • Be Fierce – Uncover the best ways to do things, then make them even better. Dare to ask questions.
  • Attitude is Everything – Join the no extra-stress express. Even when it’s hard, remember there is always a way, we will find it.
  • One Team One Dream – We are in this together. Be transparent, be open, be supportive, be a champion for our customers.
  • Embrace the Journey – Success is built from iteration. Be nimble, share drafts, welcome feedback.
  • Take Ownership – No matter the initiative, champion and stay accountable for your time, your work, and your actions.
We handcraft each frame in house Meet the teams that make it all happen

Customer Care

Engaging with customers by e-mail and direct message, Customer Care associates deliver world-class service every day and serve as a critical link between our customer and our product.

Customer Care Center associates have strong communication skills, a thirst for knowledge about our brands and a passion for the retail industry.






Developing and implementing an external communications strategy, our Marketing team works to position SoftFrame Designs as the most effortless choice to create beautiful modern bedrooms.

Our team oversees all forms of public relations, manages organic social media, as well as the implementation of advocacy/influencer programs.

Our Marketing Team produces compelling and creative content that delivers captivating and engaging material to our audiences on the right channel at the right time.



SoftFrame Design products are handcrafted and made to order by this amazing team. From manufacturing to quality control and shipping, our Production Team ensures the highest-standard of our products and the efficiency within the supply chain.

Responsible for the development and implementation of effective, facility-wide Planning & Inventory Control activities, our team works day in and day out to support material flow and on-time delivery.


As an e-commerce led company, our business is powered by technology, which is spread across our marketing team.  

Daily tasks include inspecting landing pages, updating product information, ensuring an easy checkout process, and maintaining all pertinent website-related systems to ensure their visual appeal, accuracy, and ease of use - including our Facebook + Instagram Shops.


Available Positions Apply to


The Copywriter will write and produce editorial content to enhance the customer experience and engagement throughout the customer journey on our SoftFrame Designs Website.

  • Responsibilities include writing informative and fun copy
  • Staying up-to-date on trends in the digital market and content
  • Maintains consistent messaging across all channels - from web, email, social, product information and print
  • Collaborates across creative and e-commerce teams to determine storytelling efforts
  • Manage workflow to meet business and copy deadlines

Customer Care Associate

If you are enthusiastic about helping customers create their dream homes, providing everything from advice on color palettes and price points to suggestions on product use and care.

  • Assist in all office activities and procedures
  • Answer all inquiries immediately and courteously, through all of our channels - email, Facebook, Instagram, Etsy
  • Model company standards in customer service by providing gracious and efficient service with a sense of fun to all of our customers